Gain

• Q: Is my detergent box smaller?

  A: Starting in February 2011, you’ll notice that Gain powder detergents have been compacted by 1/3.

• Q: What does 1/3 compacted mean?

  A: 1/3 compacted means that our detergents are now offered in a compacted formula with outstanding performance at 1/3 less per dose. This allows the same number of loads in a detergent carton that is smaller, allowing us to retain excellent value for our consumers.

• Q: With the move to compacted powder laundry detergent in cartons, have the formulations changed? How have they changed?

  A: Yes, our compacted powder laundry detergent products were completely reformulated. In fact, in the US, our new compacted Gain formulas offer more freshness than before.

• Q: Do the compacted powder detergents do as many loads as before?

  A: Yes. For example, the new 80 load carton that is 1/3 compacted does the same number of loads as the previous 80 load carton of non-compacted product. The difference is that the new P&G compacted formula is more efficient, allowing for a smaller package that is both convenient for the consumer and is a right step for the environment.

• Q: With the move to compacted powder detergent, has cleaning performance changed?

  A: All P&G compacted powder detergents will offer outstanding performance. In the US, Gain formulas offer more freshness than before.

• Q: Will the new, compacted formula be more likely to damage your clothing during the wash cycle?

  A: No. The new P&G compacted powder formulas were created to give color protection and care for your clothes and all of your washed fabrics. In the US, Gain formulas offer more freshness than before. To help protect colors use Cheer laundry detergent. It is specially formulated to keep your colors bright.

• Q: Has the recommended dosing changed for the new compacted formulations? How has it changed?

  A: Yes, with the new P&G compacted formulas, we recommend that consumers use 1/3 less of the amount of detergent as used with our previous non-compacted powder detergents. This lower amount is reflected in a new scoop size, as well as within the usage instructions included on the package. As a result, consumers can enjoy the same number of loads per carton.

• Q: Has the scoop size changed?

  A: With the decrease in dose size and volume, our scoop sizes have decreased by 1/3 to reflect the new product dosing recommendations.

  4. Compaction – Environmental Benefits/Attributes

• Q: Does the compaction of powder laundry detergents truly provide a benefit for the environment?

  A: P&G’s compaction of powder laundry detergents is a right step for the environment. A full conversion to compacted formulas is consistent with the company’s strong position on sustainability and sustainable development. The compacted formulas allow for the use of smaller cartons while still offering the same number of loads. P&G powder compaction helps to decrease energy consumption, water use, and greenhouse gas emissions.

• Q: Will the new compacted powder laundry detergent itself be more harmful to the environment?

  A: Like all of our other detergent products, the new P&G compacted powder detergents have been evaluated for environmental safety, and have been proven to be safe under normal conditions of use. Our Life-Cycle Analysis found that there were benefits across all environmental indicators.

• Q: Is the development of these new, compacted powder laundry detergents consistent with P&G’s thinking and policies on sustainability?

  A: Yes. P&G’s full conversion to compacted powder laundry detergent formulas in cartons is consistent with the company’s strong position on sustainability and sustainable development. At P&G, we view sustainability as an opportunity and stimulus to innovate, to improve consumers’ lives, while also making important contributions to environmental quality and society. P&G compaction is the right thing to do for consumers and retail partners, and a right step for the environment.